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I have a passion for writing and live to travel the world. I have background experience as a competitive extreme sports athlete, fitness model and Sports PR and Marketing. I look to combine all my knowledge and channel it into brands that catch my eye.


I have a passion for writing and live to travel the world. I have background experience as a competitive athlete, fitness model, Sports PR, Marketing and Finance, channelling my knowledge and experience into brands, destinations, products and services.

Having always had an interest in marketing strategies and brand development, I have a 'work hard play hard' ethic, taking every opportunity to hit the water either Kitesurfing, Windsurfing, Surfing or SUPing never missing a moment to integrate projects into my lifestyle. As a qualified personal trainer, nutritionist and sports masseur, I am in the position to bring extensive health and fitness knowledge to the table. As I travel the world, I am constantly creating unique travel editorial.

Focusing on joining the dots, my mission is to ensure the integration of the next generation and break the divide between action sports and mainstream industries through cross marketing, authentic content and distribution network

In addition, i’m the Founder and CEO of ORIGINAL BRAND LAB, a complete media service that harnesses the power of sport to inspire interest, opportunity and investment. Combining my expertise with Co-Founder, Media Director and Professional Kiteboarder Tom Court, we deliver the true, accessible, aspirational media campaigns and complete content packages for brands, products, teams, events, destinations, companies and services worldwide. Our combined 5m distribution network makes us stand apart from traditional advertising and the world of social media.